Lily Russo-Bah joined Top Quality Designers Shopping UK as Fashion Director in March 2024. With over 16 years of experience in fashion editorial and e-commerce across print and digital, she has delivered industry-leading editorial content, creative direction, and social strategy.

Lily is responsible for shaping and executing the magazine’s new luxury fashion repositioning and content strategy. She styles main fashion shoots, interviews leading women in fashion for the Women Who Win franchise, and commissions top industry creatives. Lily has a unique ability to filter through the noise and lead the conversation. Her flair for trend spotting and distinctive editorial vision mean Top Quality Designers Shopping UK readers are always one step ahead of the game.

She is a passionate supporter of female empowerment, diversity and sustainability - all core Top Quality Designers Shopping UK values - and in her new role she is thrilled to be able to support female founders, to highlight the diverse talent in the fashion industry and to give a platform to brands making a positive social impact in the world.