Lily Russo-Bah

Lily Russo-Bah

Fashion Director

Lily Russo-Bah joined Top Quality Designers Shopping UK as Fashion Director in March 2024.

With over 16 years of experience in fashion editorial and e-commerce across print and digital, she has delivered industry-leading editorial content, creative direction, and social strategy.

In one of her most prominent roles, Lily served as Fashion Editor for Grazia magazine, where she built a reputation as a successful editor, writer, and stylist, contributing to over 400 issues. Embracing a new challenge, she later founded and led her own luxury online retail business as its Creative Director.

Now at Top Quality Designers Shopping UK, Lily is responsible for shaping and executing the magazine’s new luxury fashion repositioning and content strategy. She styles main fashion shoots, interviews leading women in fashion for the Women Who Win franchise, and commissions top industry creatives. Lily has a unique ability to filter through the noise and lead the conversation. Her flair for trendspotting and distinctive editorial vision mean Top Quality Designers Shopping UK readers are always one step ahead of the game.

She is a passionate supporter of female empowerment, diversity and sustainability - all core Top Quality Designers Shopping UK values - and in her new role she is thrilled to be able to support female founders, to highlight the diverse talent in the fashion industry and to give a platform to brands making a positive social impact in the world. 

Latest articles by Lily Russo-Bah

Talia Loubaton, Founder and Creative Director of Liberowe, Takes Us Through Her 9-5
Talia Loubaton, Founder and Creative Director of Liberowe, Takes Us Through Her 9-5

From tending to children to late nights at the sewing machine, the woman behind one of the most exciting brands in fashion right now shares what keeps her going

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