
Zeynab Mohamed
Zeynab Mohamed is a London-based freelance beauty and lifestyle journalist whose work explores the intersection of identity, culture, and the ever-evolving beauty landscape. She began her career on the beauty desk at British Vogue and has since written for a range of titles including Dazed, ELLE, Who What Wear, and Stylist. Her writing often examines how beauty trends both reflect and shape the world around us, particularly how they impact women. She also pens Face Value, her Substack newsletter, where she takes a more personal perspective on the way beauty touches our everyday lives.
Latest articles by Zeynab Mohamed
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K-Fragrances Are Set To Be Everywhere—Here Are Five Brands You Need To Know AboutNew fragrance era unlocked
By Zeynab Mohamed
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Not Just for Acne: Why Salicylic Acid Is the Ingredient Experts Are RevisitingLesson in progress
By Zeynab Mohamed
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The Nina Park Makeup Aesthetic Is Trending—Here’s How To Recreate It On Darker Skin TonesThe effortless glam look on all skin tones
By Zeynab Mohamed
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The Jelly Era Has Landed—Why Beauty’s Gone Wobbly, Squishy And Impossible To ResistWe're ready for this jelly
By Zeynab Mohamed
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Why Are We So Obsessed With Rebranding in 2026?And why we should leave the concept to businesses
By Zeynab Mohamed
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This Is What You Should Be Doing to Rain-Proof Your Hair, According to ExpertsPrepare to take notes
By Zeynab Mohamed
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Can Beauty Culture in 2025 Ever Be Free of the Male Gaze?The "female gaze" may be trending, but it's impact is contestable
By Zeynab Mohamed
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I Discovered Iron Deficiency Was Causing My Hair Loss—Here’s Everything That HelpedFrom blood tests to silk pillowcases
By Zeynab Mohamed
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Beauty Buffs Are Obsessed With Prescription Skincare—Here’s What You Need to Know Before Buying InAs ever, caution is key
By Zeynab Mohamed
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The Truth About Hyperpigmentation in Darker Skin—and How to Treat It GentlyCare, prevention and treatment according to experts
By Zeynab Mohamed
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I’ve Finally Given Up on Finding My Perfect Red Lipstick—And It's The Most Liberating Beauty Decision I’ve Ever MadeFully embracing the no red lipstick life
By Zeynab Mohamed
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Longevity Is Booming in Beauty—Here’s What It Means for Your Hair RoutinePrevention, protection, and proactive renewal
By Zeynab Mohamed
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Back Facials Are Trending for Good Reason—Here's Everything You Need to KnowMeet the back facial, aka "bacial"
By Zeynab Mohamed
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Is In-Person Beauty Shopping Finally Making A Comeback?Retailers are reimagining stores to offer consumers more
By Zeynab Mohamed
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Are Perfumes the New Fast Fashion?How viral scents are reshaping the industry
By Zeynab Mohamed
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Are Beauty Dupes Democratising Makeup—or Diluting Innovation?Cheap thrills may come at a price
By Zeynab Mohamed
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Beauty Brand Kulfi Has Finally Arrived To The UK, But Was It Worth The Wait?Spoiler: yes
By Zeynab Mohamed
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I'm A Black Woman Who Felt Sport Wasn't For Me - But Tennis Clubs Created Space In An Often Elitist WorldI found a space that made me feel included, welcomed, and like movement was for me.
By Zeynab Mohamed

